Welcome back – hope you had a good holiday. In the next few weeks we will be looking at the fifth step in the Sales Cyle enhancing a sale (adding benefits, cross selling and upselling). Selling extras and higher levels of products is essential to profitability in tourism. But is it ethical? Yes, so long as it enhances the client’s satisfaction. You as the salesperson should be clear about your motives.
Work through the activity and take special note of the photo – creative cross selling.
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